Incongruency at the Corporate Level
Posted in Uncategorized at 4:41 pm with Tags: advertising, incongruency, Media
Thanksgiving and Christmas are pretty much the only days I watch pro football on TV. I’m generally back in IL on these days and at our big family gatherings, where everyone else watches the games and thus so do I.
So anyway, watching a game last week on TurkeyDay and hey, that’s cool, the NFL has started a new program called “Play 60” that’s supposed to encourage young kids to get outside and play at least 60 minutes a day to stay physically fit.
That’s totally an awesome program and great idea, obesity in children is an increasingly growing problem!
But hey what’s this, the entire game was SPONSORED BY WENDY’S. Every 60 seconds or so Wendy’s was mentioned or the logo was flashed.
No one seemed to mention this rather glaring inconsistency. If you want kids to get fit, don’t encourage them to eat 2000 calorie meal at a fast food joint.
Popularity: 9% [?]
hahaha, those idiots.
and coming soon… personal fiscal responsibility, brought to you by enron?!?
I feel your thoughts here, but at least in my area, Wendy’s has done the best job, especially on the kids menu, of offering healthy alternatives like yogurt, water or milk, fresh fuit (not canned, etc.) But yes, the flashing brainwashing makes it feel more shady!